New: store reel A v3 + the Parker-style trial v2 · round 3 reels below · 30 Sep
New · store reel A v3 + the Parker-style trial v2
Parker-style trial · OP IN D5 · v2
0:25
24.8 s (v2: the sign, golf print and bag now use their final clean takes) on a placeholder beat from your B-ROLL folder, cut to its tempo. The sign builds itself · OP IN D5 behind the team · NOT · SO · ORDINARY printed onto the store's own surfaces · name cards · the ORDINARYPRODUCT logo match cut across 9 real surfaces · the cookie cut (your ball cut, rebuilt on the OP IN D5 cookie) · the golf print building itself · a poster · “in one word?” through a camcorder · the lockup.
Store reel A · v3
0:20
Opens on the sign building itself letter by letter with NOW OPEN · DISTRICT 5 under it. Every store shot re-lit and animated from your own frames; the golf print and the bag type themselves in the middle; ends on the team. (v3: the reveals are the final clean takes.)
The trial is a first cut.Every move is from his edits (your “parkers wow” folder): titles behind people, 1–2-frame silhouette flashes, words on real surfaces, the logo that only grows, the held-object match cut, sound that leads the cuts.
Music on both is a placeholder.Pick the tracks and I re-cut to their beat.
Tell me which moves you like.Those become the kit for the next OP reels.
Round 3 · your notes on reels 2–5
2 · Everyone's favourite piece
0:32
Opens on the store, then “What's your favorite piece?” builds behind Youssef and fades as he answers. Stutters out, more of each person to camera, no shot used twice. Every piece shows as it's named: in the store, and in a quick burst of their own site and Instagram photos, each on your A7III shutter.
3 · District 5 just got Ordinary
0:13
Opens on their own “We landed in District 5” post and the store, then Ali first, the cookies after.
4 · Not So Ordinary Couple
0:12
The “um” is gone. From their Instagram: Ali & Jana's own Perfect Match wedding tees, the Not So Ordinary Couple cake, their couple shots, a family in NSO tees.
5 · In one word: Ordinary
0:22
Opens on Marwan thinking while “Ordinary Product — in one word?” builds behind him; the “آه” is gone, and so are “خلاص” and the muffled “Quality”. Kids' pieces and socks from their site on “أطفال” and “شرابات”.
Sound:your voices untouched, one placeholder track (pick the music and I swap it in), a shutter click on every photo.
Coming next on this page:store reel A with an opening title, re-graded shots and the reveals (sign letters, the golf print, the bag), then the Parker-style trial.
Reel 1 · v2
1 · From a bazaar table to District 5
0:53
53 s · five voices, the story from the bazaars to the new store (your v1 notes are in: full sentences, faster shots).
Built the same way:each person finishes their thought, a breath between voices, the piece on screen as it's named, fast real-speed shots, slow-mo only on a few moments.
Captions are my reading of their Arabic.Arabic stays Arabic, English stays English. Flag any word you'd write differently.
The music is one placeholder track.Pick the music (one per reel or one for all) and I'll swap it in.
Store-opening reels · FX30 only
A · Now in District 5
0:15
15 s · the store, slow and quiet: sign, rails, table, label, then NOW OPEN · DISTRICT 5.
B · District 5 just got Ordinary
0:13
13 s · opening day: the queue, the cookies, the bags, the smiles, ending on the team.
C · The details
0:13
13 s · the pieces up close: the label, the prints, the golf tee, Perfect Match, then the sign.
Slow, stabilized, your grade.One line of type at the end: Bebas Neue (condensed caps like their shop lettering, never their logo) plus one small tracked line.
Music: placeholders.A different royalty-free track under each for now.
Carousel · 12 photos
Swipe order as numbered. One look for the whole set (soft film curve, a touch of warmth, fine grain), cropped 4:5. Full-res 2160×2700 files are in ORDINARY PRODUCT D5/CAROUSEL on your Desktop. Nothing retouched yet: say if you want the 50% OFF poster or anything else cleaned up.
The short version
11 people on camera.Ali (the owner), someone from the brand who calls it “literally my baby”, his friend since age five, a friend with his own brand, customers from the very first bazaar, first-time buyers, and you.
The fire is one story.From bazaar tables to their third store. Four different people tell it without being asked the same question.
About half is junk.Names and ages, “show me”, people talking over each other, a few clips with no clear speech. That stays out.
The FX30 looks great.go 2 holds. Small fixes clip by clip (the store's lights run warm). 6 clips were shot turned, now fixed; 5 are unusable (whip blur, floor).
Who said what (gist, in English)
Ali — the owner
IMG_7584–7592 · short, to the point
🔥 hookاحنا دلوقتي في الـ new branch، District 5… وفيه branches تانية جاية“We're in our new branch, District 5 — and there are more branches to come.” · 7590 / 7592
From the brand
IMG_7573–7577, 7599 · the heart of it
🔥 fireOrdinary Product is literally my baby… اني اشوفه كبر ويفتح ستور تحفة كده في District 5“Ordinary Product is literally my baby… to see it grow and open a store like this in District 5.” · 7574
🔥 fireWe made cookies for everyone… District 5 just got Ordinary“We made cookies for everyone to take… District 5 just got Ordinary.” · 7599
Not so ordinary couple… it was inspired from our engagement“The Not So Ordinary Couple hoodie was inspired by our engagement — it's very special to us.” · 7575
Marwan, 25 — Ali's friend since they were five
IMG_7561–7562
🔥 fireانا وعلي اصحاب من واحنا عندنا خمس سنين… كنا بنقعد في البازارات لحد الساعة اتنين بالليل“Ali and I have been friends since we were five… we'd stay at the bazaars till 2 am.” · 7561
🔥 fireتبقى ماشي في حتة عادية وفجأة تلاقي ناس لابسة البراند“You're walking somewhere normal and suddenly people are wearing the brand.” · 7561
These polos are dangerous. The fit of the polo is dangerous“These polos are dangerous — the fit.” + the new tailored pants: “so underrated.” · 7562
كلمة واحدة؟ Ordinary… اسم على مسمى“One word? Ordinary — it's named after what it is. You go in and you find what you want.” · 7562
A customer since the first bazaar
IMG_7543–7544
🔥 fireاول مرة اجيب Ordinary Product كانوا نازلين في بازار في Riverwalk… بيسيك تيشيرتات وstickers“My first OP was at their very first bazaar, at Riverwalk — basic tees with a small sticker.” · 7544
🔥 fireاحساس حلو قوي انك شفتهم وهم بيكبروا… شفت الرحلة كلها“Seeing them grow — you saw the whole journey. That's the best thing.” · 7544
Youssef Fekry, 25 — there since the first pop-up
IMG_7546
🔥 fireThe first pop-up was five years ago… now District 5… the best moments of my life, for real“The first pop-up was five years ago — word of mouth, no money. Now District 5. Best moments of my life, for real.” · 7546
🔥 fireThe OG design, Not So Ordinary T-shirt… this is what made Ordinary Product what it is today“The Not So Ordinary tee — the OG design. This is what made Ordinary Product what it is today.” · 7546
احلى sweatpants في العالم… you can dress it up or dress it down“The best sweatpants in the world — dress it up or dress it down.” · 7546
Ali's friend with his own brand
IMG_7545 (6 min, also talks to Ali)
انا في Ordinary Product مع علي من زمان… من اول فرع في اركان“I've been with Ordinary Product and Ali since the first branch, in Arkan.” · 7545
Top 3… الـ polo shirts… simple hoodies… الـ OG“Top 3: the polos — work, going out, everything. Simple hoodies, the OG.” · 7545
Two best friends and one collab“Two best friends and one collab.” (his brand × OP) · 7545
Abdallah Darwish — found them from abroad
IMG_7569, 7571
بحب حاجة ما تكونش over the top، حاجة simple“Found them through their Instagram ads. I like things that aren't over the top — simple. Saw the opening on their story, had to come.” · 7569
الـ Burgundy sweatshirtsFavourite: “the burgundy sweatshirts — winter's coming.” · 7569
The golf-tee guy
IMG_7595
Top 1… الجولف، الجولف بول والـ OP front“Top 1: the golf one — the golf ball, OP on the front.” · 7595
You
IMG_7579–7584 + the car (7614, still transcribing)
🔥 for your pageده من اول البراندز اللي ابتديت اصور معاهم… we saw each other grow“One of the first brands I shot. Ali trusted me at the start… their third store now. We saw each other grow.” · 7583
The reels I'd cut
By story, not by person: each reel is one idea, and whoever says it best carries it. Every reel opens on a face saying the hook, then your FX30 shots take over while they keep talking — the piece or the place shown as it's named. Your talking-edit cut (no pauses, sentences overlapping), captions in your interview style.
45–60 s
1 · From a bazaar table to District 5
The best story in the footage, told by the people who lived it.
Hook on Marwan: “Ali and I have been friends since we were five.”
The bazaars till 2 am → the first bazaar at Riverwalk, basic tees with a sticker → the first pop-up five years ago, no money
“Now you see people wearing it everywhere” → “literally my baby” → the queue, the crowd
Ali: “District 5 — and more branches to come.” End card.
30–40 s
2 · Everyone's favourite piece
Each piece shown the moment it's named.
Youssef: the Not So Ordinary tee — “what made OP what it is”
Marwan: “these polos are dangerous” → the tailored pants
The golf-ball tee → the burgundy sweatshirts
Youssef: “the best sweatpants in the world”
15–20 s
3 · District 5 just got Ordinary
The announcement, in their own voice.
“We made cookies for everyone… District 5 just got Ordinary.”
The OP IN D5 cookies, the queue, the sign
Ali: “more branches to come.”
15–20 s
4 · Not So Ordinary Couple
The engagement design — a love story in one piece.
On her: the hoodie was inspired by the engagement
The couple pieces on the rail
“The best thing in life is love.”
20–25 s
5 · In one word: Ordinary
What the brand stands for, from customers.
Marwan: “one word — Ordinary, named after what it is”
Abdallah: “not over the top — simple”
“the quality” → the store
30–40 s
6 · For your page: we saw each other grow
Your own piece — optional.
Your intro to camera
Congratulating Ali in the store
The store, the crowd
The FX30, graded
go 2 on every clip, then clip by clip: whites pulled back out of peach where the lights ran warm, half a stop up where it was dark, highlights rolled off on the lit sign. Left = go 2 alone, right = the fixed grade.
C0403 half a stop up · C0384 whites less peach · C0490 the lit sign rolled off
Some of the shots
The sign · the team out front · the store · the couple hoodie · the NSO crewneck · the golf tee · the queue · happy customers · the bags · the OP IN D5 cookies · the District 5 barrier
Your calls
Music for the reels: your pick, or should I choose royalty-free?
The Justino format: if you have a reel link, send it and I'll match it exactly.
Your own “we saw each other grow” piece: want it, or keep this job to their content?
